Google Ads: 3 mistakes to avoid in your copy
Feb 28, 2024 0:30:16 GMT -8
Post by account_disabled on Feb 28, 2024 0:30:16 GMT -8
Creating a campaign on Google Ads means not only identifying the best keywords, studying the auction mechanisms and other technical aspects of the paid campaign, but also creating attractive copy that encourages the online user to click on the ad. Thinking of creating copy for Google Ads ads based on sensations is like hoping to win the lottery, combining different words hoping to create the winning combination, the one capable of generating conversions. Making copy for a Google Ads ad is perhaps the most difficult thing for anyone involved in digital marketing.
It is certainly important to adopt a proactive attitude in the copy testing phase , alternating titles and descriptions until the desired results are obtained, but it is often an expensive and long process. This is why today I want to show you three mistakes to avoid Norway Phone Number when creating your Google Ad. 1. Keyword stuffing and Google Ads Since its origins, keyword stuffing has been a practice to be avoided and over-optimization is penalized by Google. This is a system that no longer pays and Google carefully evaluates the text of each Google Ads ad to understand how to propose it among the search results. This technique is now considered spam, both organically and paid. Today the consumer has evolved and those who deal with marketing must do the same with their copy, including only the really important keywords.
Selective attention The creation of the ad text must be based on the selective attention process described in psychology, which states that the brain continuously processes a large amount of information. Even if the mind filters most of the information allowing us to make reasonable choices, a small part escapes control and marketers must use this part of information to convince the user to click on the ad. When the user searches for a product or service online, the search terms are a priority for the brain, which will select the results most suited to what he expects to find online. Google knows well how the principle of selective attention works and, therefore, highlights the terms relevant to the user's search in bold.
It is certainly important to adopt a proactive attitude in the copy testing phase , alternating titles and descriptions until the desired results are obtained, but it is often an expensive and long process. This is why today I want to show you three mistakes to avoid Norway Phone Number when creating your Google Ad. 1. Keyword stuffing and Google Ads Since its origins, keyword stuffing has been a practice to be avoided and over-optimization is penalized by Google. This is a system that no longer pays and Google carefully evaluates the text of each Google Ads ad to understand how to propose it among the search results. This technique is now considered spam, both organically and paid. Today the consumer has evolved and those who deal with marketing must do the same with their copy, including only the really important keywords.
Selective attention The creation of the ad text must be based on the selective attention process described in psychology, which states that the brain continuously processes a large amount of information. Even if the mind filters most of the information allowing us to make reasonable choices, a small part escapes control and marketers must use this part of information to convince the user to click on the ad. When the user searches for a product or service online, the search terms are a priority for the brain, which will select the results most suited to what he expects to find online. Google knows well how the principle of selective attention works and, therefore, highlights the terms relevant to the user's search in bold.